March 17, 2006


Posted in verb at 10:11 am by Feng

FUD — acronym for fear, uncertainty and doubt [wiki] [whatis]

I was discussing with someone on a recently published paper about computer security. Both of us think that the paper first tries to instill an unfounded fear to the readers by over-exaggerating the threats and then make them accept the work emotionally. “It’s FUD“, he told me. I find this phrase very useful, not only in research but also in many other areas — for example, IBM used this trick by claiming “no one got fired for buying IBM”. In politics, unethical politicians manoeuvre this strategy all the time especially during elections.


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